Our recent Poston Playbook Q&A with Michael Rafalowich, editor for Benchmark Litigation, is now available on demand.

Michael joined Poston Managing Director Beth Huffman for their conversation on the state of litigation and what it actually takes to earn recognition in one of the legal industry’s most respected litigation directories.

In this session, you’ll learn:

• The Benchmark backstory: How Benchmark Litigation built credibility in a market that initially barely knew it existed, and what that growth trajectory reveals about earning trust in a crowded field.
• The reporting model that sets Benchmark apart: Why boots-on-the-ground reporting grounded in direct litigator relationships, rather than desk research, is the foundation of Benchmark’s reputation and how firms can work within that model.
• How litigation news is shifting: The dramatic changes in litigation coverage this year and how Benchmark is evolving to keep pace.
• What Benchmark is actually looking for: Direct insight from the editor on what makes a law firm’s submission stand out.
• The trust equation: Why consistency and follow-through matter more than a single big pitch when building a long-term relationship with directory editors.
• How to work with their news and insights team: What this team is looking for and how firms and marketers can get involved.
• Where litigation news is headed: Emerging trends and how they connect directly to business development outcomes.

You can reach Michael at mrafalowich@benchmarklitigation.com.

This Q&A is ideal for legal marketers, communications and business development professionals, law firm leaders, litigators and anyone who wants a clearer picture of how legal industry directories and rankings are actually built, and what editors are really looking for.