How are law firms putting AI to work in marketing and communications — and what does it take to turn an idea into a workflow that delivers results?

In this webinar, Sally Slater, cofounder and managing partner of InnovAItion Partners, joined Poston Communications’ Dave Poston and Rhonda Ulrich to explore five AI use cases law firms are deploying today. From content generation and media relations to business development, the conversation examined how firms are moving beyond experimentation and integrating AI into their teams’ work.

Watch the replay for practical insights on:

• AI in action: Five case studies illustrating how firms are using AI agents in marketing and communications to support business development.
• Building effective workflows: The steps involved, from mapping a process and selecting an AI model to developing prompts, setting parameters and refining outputs.
• Choosing the right tools: How platforms, including Harvey AI and Claude, approach use cases differently and what those differences mean for your team.
• Demonstrating value: How to evaluate results and build an internal business case for adoption.
• Planning what comes next: A framework for identifying opportunities and expanding AI use across your marketing and communications function.

Whether your team is exploring its first AI workflow or refining an established program, the discussion offers a practical starting point for deciding where AI can add value and how to move forward.

Watch the full conversation below.

About Poston Playbook
A forward-thinking webinar series designed to equip legal marketers with cutting-edge strategies in business development, marketing, leadership, crisis management and communications to fuel firm-wide growth.