Poston Communications’ Perspectives blog may not get the same level of buzz as, say, Spotify’s “Wrapped” or Google’s “Year in Search,” but we strive to make up for that in usefulness. We’ve designed this awards recap to help you remember what we’ve shared this year.

Award Actionables

Perhaps the most actionable highlight of our awards materials this year was our digital awards planning checklist, published in October and based on a physical checklist shared with attendees at the Legal Marketing Association Southeast and Northeast chapters’ conferences. While the digital version focuses on the final months of the year, the steps are applicable to any awards program’s early planning stages. It’s never too late to consider how awards can help you reach your business development goals. Reviewing our post with tips for building your awards calendar can also help you with this process.

We also highlighted practical steps to approach major legal rankings. If you’re looking to maximize the benefits of your firm’s Best Lawyers rankings, check out our post on best next steps. You will find guidance on preparing compelling Chambers submissions, approaching the research stage and repurposing the content you worked so hard to compile. While similar to Chambers, we do also have information on preparing for The Legal 500 submissions as well.

Awards Advice

Leaning on our team’s multiple decades of experience, we also shared insight into why a firm or company should even pursue awards. General Counsel and in-house legal departments often use them to supplement research in hiring decisions.

Awards Alerts

Poston’s awards communications include important industry alerts that share information gleaned from webinars, Q&A meetings, outlet blogs and more – all then filtered to best benefit clients without too much extra noise. While the coverage below references 2024, it is a good starting point for what to expect in 2025.

Poston Recognition

We’d be remiss if our awards recap ignored our own accolades. This summer, Poston Communications was once again recognized by Chambers and Partners’ Crisis & Risk Management and Litigation Support editions.

Additionally, Poston Vice President Kali Hammond, APR, was an Orlando Business Journal 40 Under 40 honoree. 

Your Year in Review

Share your successes with us! We want to hear about how awards fit into your overall business development planning. What worked? What didn’t?

How We Can Help

Be sure to follow us on LinkedIn and our website to catch future Awards Perspectives!

Poston Content is a team of experienced writers and researchers with many years of awards experience who can artfully craft your submissions, share suggestions to tailor and retool submissions for other purposes, and more.